user-research
ui-ux-design
product-design
ai-systems
development
animation-motion
Project Type
Automotive digital transformation
Technology
React WebGL Node.js AWS Lambda OpenAI Embeddings
Modern electric car maker, Blackwell Motors transformed its heritage of reliability into a future-forward identity.
Brief
Challenge
Solution
Create a visual and digital system that signals motion and progress.
We streamlined Blackwell’s brand identity into a sharper, kinetic system. The website introduced interactive configurators and range simulations, while campaign storytelling fused historical milestones with EV innovation. The central line “Drive Forward” became a bridge between tradition and progress.
Results
Blackwell entered the EV market with authority.
The 3D configurator achieved a 74% completion rate, far exceeding the industry average. The launch was spotlighted in Adweek’s Top Automotive Launches 2025.
Credits
A multidisciplinary effort led by Create’s strategy and design groups. From concepting the brand film to building the car configurator, every element was crafted to express performance through clarity and precision.
